For an Icelandic headwear brand, Hoppipolla has one hell of a stacked team. Saying that, it can’t exactly have been difficult to persuade riders to get involved, I mean, who would say no to some free hats? And more to the point, being involved with anything Helgason has got to be a good move in terms of exposure.
So here’s another predictably solid team edit from the Helgason brothers, Ståle Sandbech, Gulli Gudmundsson, Lonnie Kauk, Alek Østreng and co. Loving Halldor’s line at 00:23! For 9 more minutes of Hoppipolla goodness check the rad mini movie that was released back in April, if you happened to miss it back then.