Nike’s Never Not: Slam City

The first part of Nike’s Never Not series (after the teaser) has dropped and it’s a slam section! Yep, believe it or not, the Nike team, featuring some of the best riders in the world, do slam on the regs as well.

Whether it be hooking up on that ledge 15 foot up, smacking into a tree or ragdolling until you can’t tell which way is up or down, it’s never (not?) plain sailing getting the shot.

Ethan Morgan’s tumble onto a sharp concrete corner (1:53) looked particularly nasty, as did the endless ragdoll at 1:41. And how deep does the rider at 00:46 go? Pretty amusing to hear Jed Anderson predict a slam in the backcountry after loosing the roshambo and having to take the dummy hit as well.

It’s a nice start to the series and gives us a good little insight into the spots and tricks that we can expect in the full movie.

The next episode, entitled ‘Moscow Mayhem’ drops on the 5th of August.


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