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Videos

JF Pelchat x NOW Bindings | The Man Behind The Brand

Then, Now, Always.

JF Pelchat x NOW Bindings | The Man Behind The Brand
News & Previews

NOW | Artificial Intelligence Snowboard Bindings

NOW Bindings launch the world’s first A.I Bindings

NOW | Artificial Intelligence Snowboard Bindings
Rider Parts

JF Pelchat - Wildcats Never Die Part

OG Wildcat and NOW Bindings supremo, JF shows he can still throw down on the hill, in the bar, and at jumping up on shit...

JF Pelchat - Wildcats Never Die Part
Interviews

"I Don't See Why Anyone Is Still Riding Conventional Bindings"

JF Pelchat talks NOW Bindings, and the return of the Wildcats

"I Don't See Why Anyone Is Still Riding Conventional Bindings"
production