Our pick of this season's best Ride snowboard gear

Hailing from the Western shores of the USA, Ride Snowboards was initially a project for Roger Madison to keep him busy in the winter when the sales of his indoor tanning machines dropped. He teamed up with James Salter who had headed up Kemper snowboards till a few years previous with another Ride founder – Tim Pogue.

They launched their new brand at the SIA show in 1993 with a mini-ramp and a couple of hundred litres of beer, and needless to say, their order books were full from then…

For the 1994 season, the Ride team decided to launch their own apparel brand – Cappel, making them an up-and-coming triple threat in the snowboard market. They later absorbed this into their own clothing line but are now only offering accessories on top of the hardware.

Going from strength to strength like some sort of snowboard Tarzan, they purchased a snowboard production factory in 1995 to bring the company entirely in-house. They could afford to splash out bearing in mind they had floated themselves on the stock market the year before. In a matter of months, their shares went from $2 to $35 but the boom couldn’t last…

The crunch in the snowboard market hit in the late 90s and it took Ride a while to recover, but they remain a heavyweight on the scene to this day. With a diverse team with a bunch of quality rippers: from street riders like Jill Perkins and Spencer Schubert to big mountain freestyle boss Jake Blauvelt and the all-round skills of Hana Beaman, they’ll stand the test of time for years to come.


Scroll down or select from the links below to check out our reviews of this season’s best Ride snowboard gear.

Snowboards | Boots


Ride Shadowban Snowboard 2022-2023

PRICE: £415 / €480 / $500

With the success of their Pig line, it’s cool to see Ride veer away from the porky shapes with the Shadowban. This is a new foray into all-mountain territory, with a mellow flex and some of the best tech Ride has to offer, and all for less than 500 bucks, not bad, not bad at all.

Okay, and maybe the graphic comes into play here too, we’re loving the synth-pop 80’s Stranger Things vibes. Obviously never pick your board based solely on the topsheet, but we like this one, what you gonna do? Sue us??

Who Is The Ride Shadowban For?

Your park days aren’t entirely behind you, but you’re more likely to take a few laps rather than spend all day sessioning that one rail. Instead, you’re looking to spend your time on the hunt for fresh corduroy, bombing hills and seeking out pockets of powder when the weather delivers.


Selected for the Whitelines 100 – take a closer look at the 2022-2023 Ride Shadowban here


Ride Peace Seeker Snowboard 2022-2023

PRICE: £575 / $600

Designed in collaboration with big mountain legend Jake Blauvelt, the totally redesigned Peace Seeker is for expert riders looking for something ultra-responsive for technical descents and charging steep lines. Despite the name, the Peace Seeker is pretty damn aggressive, with an internal layup that’s nothing short of a tour de force of engineering. There’s a buttload of carbon, of course, but Ride have used what they call a ‘Glass Pedal’, which is a secondary layer of fibreglass in the tail to up the ante, providing extra torsional power in the rear without affecting the overall performance of the board. The result is a board that loves to drive through turns, slash through stashes of powder and will hold a carve like it’s on rails.



Ride Superpig Snowboard 2022-2023

PRICE: £525 / $590

The Warpig you know and love, with some dial turning additives that increase performance and boost response across the board. You get the same versatile volume shifted shape of the Warpig, but the addition of camber throughout the midbody of the Superpig gives it the edge when it comes to aggressive riding. That extra boost of dynamic energy will elevate your riding and offers more power across all terrain. Like any high end board, there’s a bunch of carbon stuffed into this pig, everything from the reactive web underfoot to channel power to the edges to the slicker than snot on a doorknob sintered base is specc’d up with carbon. Not for the faint hearted, but those who can handle the heat will find a serious boogie machine for every day of the season here.



Ride Warpig Snowboard 2022-2023

PRICE: £475 / $530

Short fatties are all the rage these days (just ask Danny Devito), and for good reason too. They’re way more nimble and manoeuvrable than a longer board, but still pack in bags of surface area for float and stability. The Warpig wasn’t the first board on the market to utilise this formula, but it’s certainly one of the best. A Whitelines team favourite year on year, the Warpig has its fingers stuffed into multiple pork pies. Nice and wide with a bi-radial sidecut for laying down fat carves on groomers, a big old rockered nose for effortless float in deeper snow, with double impact plates and reinforced steel edges for thrashing around in the park. This little piggy goes wee wee wee all the way home.




Ride Fuse Snowboard Boots 2022-2023

PRICE: £275 / $360

They’re the most subjective piece of gear you can purchase, one man’s Cinderella slipper is another man’s foot full of glass shards. Fit is the most important thing when choosing new snowboard boots, but there are some other factors that come into play. The Fuse will tick a lot of boxes for experienced riders- they’re nice and stiff for a reactive ride, they’ve got a high-end heat moldable liner for increased comfort, you get a cushioned insole underfoot for prime support and a lacing system that makes the most of zonal tightness to dial in the perfect fit. Sure, they’re not the cheapest boots on the market but you get your moneys worth with the Fuse.



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