Not only did the YES Snowboards crew kick things off in the midst of a global recession, they did it in style. The brand is now one of the world’s best-loved, with an ever-growing range and no shortage of innovations.
The YES 420 helped to popularise the ‘short ‘n’ stubby’ shape revolution, and the 20/20’s concave base wasn’t far behind.
“Congrats to the YES guys for hitting double figures”
Their Greats series is always a head-turner, and there’s a solid offering for groms (look out for the new PowInc, a junior version of the 420). The female-specific stuff is always on point too, with input from long-serving team rider Helen Schettini.
Congrats to the YES guys for hitting double figures – here’s what they’ve got in store for us in 2018/19: