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Burton announces their first step on licensing agreement with DC Shoes

The world of snowboarding gear has just made another giant step forward

For the ones out there, who are thinking “what the hell is a step on binding,” which you probably shouldn’t considering they’ve been on the market already for over a year, let us give you a short briefing. It is exactly what it sounds like, a binding you simply need to step into and that’s that, no strapping in. More than six years ago Burton had this idea of designing a boot and binding combination that saves us the energy and time of strapping in, and the outcome was the Step On bindings, which are both comfortable and technically impressive.

“DC Shoes is to be the first brand to license Step On technology in collaboration with Burton”

Until now, Burton has been the only brand on the market providing us with the Step On bindings and boots, but they would like to see it become the standard for the non-strap-based boot/bindings system, and thus collaborate with other brands out there. DC Shoes is to be the first brand to license Step On technology in collaboration with Burton. So, for all the riders who prefer riding DC boots there will now be an opportunity to get DC boots compatible with Burton’s Step On bindings.

What does DC have to say about this? Well, as DC was founded upon the principle of challenging the status quo, what better way to continue this challenge by partnering up with Burton on their progressive ideal? DC seem to be stoked on being the first brand out there taking on this opportunity to expand their offering. Quoting Bobby Meeks, the Global Snowboarding Marketing Director at DC, “Less time getting ready means more time getting rad, and we’re down for that”.

“Less time getting ready means more time getting rad, and we’re down for that”

So, for the ones who simply just fancy stepping into their bindings and getting rad, without the hassle of strapping in, Burton will no longer be the only brand to turn to for Step On compatible boots – From fall 2020 onwards, we’ll all be able to purchase boots compatible with Step On bindings from DC shoes as well. Let’s see who will jump on the Step On wagon next.

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