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Back, Sack and Pack | Lowe Alpine Find A Solution To The Backpack Problem You Never Knew Existed

Click & Fit: Because Click & Collect is for suckers

Is there anything worse in life than ordering the wrong size of backpack? No. Absolutely not. Climate change sucks, don’t get me wrong, but you know the way a poorly fitted backpack sometimes makes your T-shirt ride up your back a little bit? Fuck me.

Thankfully, Lowe Alpine have found a solution – order a shit load of bags into your local store, then come in and try all of them on for free. It’s called Click & Fit, and it basically works like Click & Collect, but with two key differences. Firstly, there’s no upfront payment: customers pay in-store if/when they have made their selection. Secondly, a bespoke fitting experience with an expert in-store guarantees a perfect fit and advice on pack selection and features.

“They also have a feature called: “Secure TipGripper pole attachments”. Presumably for or all your TipGripping needs”

Picture the scene: It’s been 3 hours. You’ve narrowed your selection down to 8 backpacks. You want to revisit option number 3, only this time you need to double-check all your spliboarding gear will fit in. You take a lap of the shop, like some dickhead from Supermarket Sweep, stuffing Cliff Bars, water bottles, gloves and helmets inside. It’s 8:45 pm. The retail assistant forces a smile. A tear runs down their cheek. Welcome to the Golden Age of high street retail.

In all seriousness, though, finding the perfect fit of backpack can make a huge difference to a day’s snowboarding or splitboarding. Get it right, and you can stop worrying about a poorly fitting hip-strap and get back to dwelling on that savage blister under your big toe.

Get it wrong and you can end up with more serious back problems. Not only is lumbar support important, it’s necessary. You’ll have the crushing weight of millions of women jumping your bones when you leave the house with a Lowe Alpine backpack on.

They also have a feature called: “Secure TipGripper pole attachments”. Presumably for all your TipGripping needs.

“Wow, this fits great, but I actually came in for a jacket.”

“With the high street continuing to struggle in the current climate, Click & Fit is a solution designed to support our partners in a digital world,” explains Max Longstaff, Head of Online at Lowe Alpine.

“Ultimately, we want to make it as easy as possible for our customers to choose the right carry system for them, so they can focus on getting out there and making the most of their life on the move.”

Max, you’ve only gone and bloody done it, mate. Tesco can get bent, this is a proper bag for life.

Ellis Brigham, as well as independent stores right across the country, have already signed up to the scheme. Find a participating store near you using the map on the Lowe Alpine Click & Fit page.


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