There aren’t many people you can name that single handedly changed the face of snowboarding. Sherman Poppen, Jake Burton, and Craig Kelly all deservedly belong on the list, but arguably no list of snowboard pioneers would be complete without Travis Rice. One of the greatest to ever do it, his wildly progressive and innovative riding has rightfully earned him a place in the history books.
“Arguably no list of snowboard pioneers would be complete without Travis Rice”
Travis Rice burst into the spotlight in 2001 after throwing down a huuuge backside rodeo at his very first Superpark. The then 18-year-old Rice was spotted boosting the 117ft gap by Justin Hostynek who pulled some strings and had him flown out to Alaska to film with the Absinthe crew. Travis had three weeks to pull together some shots, but with a debut performance that would prove to be his modus operandi he pulled out all the stops to stack some incredible footage. He secured the opener in ‘Transcendence‘, the movie many consider to be Absinthe’s greatest gift to the world. If that isn’t an auspicious start to your professional snowboard career then what is?
Through his long and storied time in the public eye Travis has competed and won medals in the holy trinity on the competition circuit- halfpipe, slopestyle, and big air. He’s also dominated rail jams and quarter pipe comps the world over, recently he was even given a wildcard spot on the Freeride World Tour in Japan and yeah, you guessed it, he came out on top. Undeniably, Travis has an abundance of natural talent, an incredible work ethic and a deep rooted passion for the sport and the environment in which it takes place.
Signing with Lib Tech in the early 2000’s Travis has put in hundreds of hours of R&D ensuring that the boards he rides are capable of taking him to the places he needs to go. His range of signature boards has grown to five, with something to tackle every terrain imaginable. We spoke with Kim Krans, renowned artist, author, creator of The New York Times bestseller, The Wild Unknown Tarot and the creative force behind this seasons graphics.
“This isn’t your typical board line… this is quantum quiver stuff”
“Travis is incredibly involved with the images on the boards. He isn’t messing around. With this whole line we were aiming to create metaphysical objects that act like talismans, like shields or swords that help the rider get through whatever challenges they are facing in their life and on the hill. This isn’t your typical board line… this is quantum quiver stuff. We went back and forth with ideas, images, colorways, and nuances for… um… months. It was the best kind of collab.“