They say: Pioneering freestyle performance. We say: Burton were the first company to build women specific bindings, and the Lexa was the first one they built. It continues to be one of their top-end ladies’ products – with a flex that’s too stiff for beginners, but perfect for girls who can ride. Available with Burton’s EST base-plate system for £20 more.
History lesson: Founded by a crew of riders who “believe in quality first”, Academy has grown slowly overseas, but it rapidly became a household name in the states, with a team that featured the likes of Chad Otterstrom. Right from the beginning the idea has been to support the growth of ordinary riders alongside team shredders. For that reason (and also, probably because it fits neatly with their name) Academy give out a series of scholarships to talented snow lovers each year to help them through college. Nice guys then!
Ridden by: Frat-boys on company scholarships, and US-based park rats who know their Tyler Flanagans from their Scotty Jameses.
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