Founded in 2004, Union Binding Co. quickly set out on a mission to change the way we see the humble snowboard binding. After 20 years of innovation, R&D and supporting some of the most influential riders to grace the mountain, Union’s impact on the sport is unquestionable.
To celebrate their 20th birthday the brand reflected back on the journey they took to get here. From humble beginnings to a household name via handrails, competitions, freeriding and everything in between, watch the video below to peep behind the curtains of one of the most prominent names in snowboarding.
Happy Birthday Union, here’s to another 20 years.
