http://mpora.com/videos/AAd9kpbsdfrq

Another entertaining advert from Nike this time all about the Nike Zoom Ite boots dropping this Winter. Apart from looking damn fine we’ve also heard that the boots have inserts that can make them stiffer. Pretty useful when your boots bear more resemblance to butter at the end of the season…

Every snowboarder can relate to this advert, we all walk along on our way to work/pub/strip club and clock perfect stair-sets itching for a good nose press. We think we’ve seen something like this before though. Along the lines of how skateboarders and snowboarders see things differently to everyone else. For the life of us though, we can’t actually remember who it was for! We think it had Ryan Sheckler in…Whitelines Mug for the first person to find it?

But if the Zoom Ites aren’t your cup of tea, you can check the rest of the 2012-13 boots in our Snowboard Buyers Guide and in all reputable news outlets and convenience stores now.