Culture

Stop Dressing Like a Nerd

Get voted 'Best Dressed 2020' with our new Whitelines merch

As the great philosopher Snoop Dogg once said, “When the pimp’s in the crib ma, drop it like it’s hot”. Well, the pimps are here, we have dropped it, and it most certainly is hot. We are, of course, talking about the brand spanking new Whitelines merch that’s hit the shelves. Click here to browse the full range…

“Sick of being the butt of all the jokes because you’re outfitted like Shaun White circa 2003?”

Tired of leaving the house looking like you got dressed in the dark? Sick of being the butt of all the jokes because you’re outfitted like Shaun White circa 2003? Are your loved ones embarrassed to be seen in public with you? Well, we can’t help with that, but we can try and make sure it’s not your clothes that are the root cause of it. We’re bringing a selection of hoodies and tee’s to the table that’ll turn heads from Mammoth to Mayrhofen. Flip off anyone and everyone with the Double Bird Tee, or rock the Pillars in T Shirt or Hoody form.

“We collaborated with an ethical and sustainable manufacturer…to bring our designs to life”

You won’t just be looking good when rocking one of these badboys either, you’ll be doing good too. We collaborated with an ethical and sustainable manufacturer, based on the Isle of Wight, to bring our designs to life. We’re working in a circular supply chain, which has been designed to eliminate waste at every step. All the Tee’s and the the Pillar Hoodies are designed to be sent back to the manufacturer once they’ve worn out, and you’ll earn credit towards a future purchase off of their website. The used products are then recycled and turned into new items of clothing. All you have to do is scan the QR code on the wash label and it’ll generate a free postage label so sending stuff back is as easy as pie.

As if it was even possible for it to get any better, we’ve got a super limited re-stock of our super tech Whitelines ‘Lines Riding Pullover Hoody.

Whether you’re slapping your elbow down for a nips to the floor Eurocarve session, or trying to hold your place in a lift queue while 12 steaming drunk blokes on a stag-do wearing ruroc helmets try to barge past you, it’s fair to say that your elbows can get a pretty good bashing on the hill. The ‘Lines hoodie sports a snazzy Cordura patch to reinforce the area and to help stop the rapid wear down. The lower section on the back of the hoody past the bum has the same Cordura material giving it a bit more protection for when you’re coffin sliding under signs or just perching your arse on a beer covered stool.

With zipped armpit vents, secret stash pockets and double cuffed thumbies, it’s the perfect companion for long days on the hill and longer nights in the bar. Cop your Whitelines merch now, available on Surfdome.

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