Whitelines Snowboarding Volcom - Whitelines Snowboarding


A company born from the feeling of fresh powder, a young Richard Woolcott and Tucker Hall sculpted a company that wanted its design to reflect the feeling of carving the deep bottomless powder of Tahoe.

With $5000 dollars burning a hole in their pocket gifted from Richard’s Dad, they began designing their first range of clothing, which resulted in a revenue of $2600 in the first year of sales. Luckily for us, they got a damn lot better at the whole clothing malarkey in the years to come.

They were one of the first brands to bring actual artists on-board to design ranges. The iconic Jamie Lynn was a dual threat for the company in its early years, both designing the range and riding for the company.

The forward thinking founders setup their own record label in 1995 to compliment the brand, truly becoming one of the first ‘lifestyle’ brands to support skateboarding, surfing and snowboarding twinned with the musical interests of their demographic.

Some of the most iconic shredders of our times have graced or still grace the rider list for Volcom. It came as a wee bit of a surprise to the industry that in 2011, Volcom accepted an offer from the Kering Group to buy the company in a friendly takeover. Despite Kering owning brands like Alexander McQueen, Gucci, Puma and Stella McCartney, the company is still forging its own path through business. Some things never change…


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