France is famously not short on style icons, but in Whitelines’ humble opinion, there are few who can hold a candle to Arthur Longo. (Say what you like about Yves Saint Laurent, but his front 3s sucked, and have you ever seen Brigitte Bardot’s method? Rubbish!) His appeal is probably best encapsulated in his “Side Hits Euphoria” series (or “SHE” for short), which sees Arthur cruising the kind of pistes that you or I might ride, but with the kind of style you or I could only dream of. It’s simultaneously relatable and insanely impressive—a combination which has seen the three videos rack up millions of views online.
“We don’t have the cleanest industry at all. So like, what do we do? Do we just stop here, and let other people do it all for us? Or do we try to do it a little bit better?”
It helps that Arthur himself has always come across as relatable, too—riding around with a big grin on his face, he always looks like he’s having fun, even when he’s sending something absolutely enormous.
We caught up with him to talk about his new outerwear collection for Volcom, his showstopping appearance at Travis Rice’s Natural Selection contest, and the recent revelation that even Shaun White is a big fan of his riding.
This interview has been lightly edited for length and clarity.