In the three-decade history of Volcom, there has been an enchanting, mystical, inspiring lore radiating from its family of riders, the Creedlers of the Stone, that passes back and forth, up, down and around the generations: groundbreakers inspire the youth, then the youth become groundbreakers inspiring the younger and re-inspiring the older.
Most histories begin with an undocumented life altering journey retold in oral tradition. Such was the destined trip in 1991 when Richard “Wooly” Woolcott and Tucker Hall left their jobs to follow an Irrational Pursuit of passion to snowboard together in Lake Tahoe. They returned with a shared chrysalis of a vision that encompassed all things Art, Music, Surfing, Skateboarding, and of course Snowboarding. This chrysalis exploded into what we know as Volcom Stone and birthed an influential visual tradition of filmmaking beginning with Volcom’s first surf-skate- snow film Alive We Ride—a film that inspired a board-riding cultural renaissance.
The magical, reverberating energy of Alive We Ride snowballed into further films like The Garden (hand-made by Wooly and Troy Eckert), Subjekt Haakonsen (through the eye of snowboard film savant Dave Seoane), and a book called Creedle Chronicles (by the beloved photographer Chris Brunkhart). The importance of these early projects wasn’t the gnarliest single trick, the hardest to reach destination, or the ego driven individual part. Rather, they stand the test of time by relating a gut feeling of togetherness—a cultural whole that we’re all part of on a multi-generational thread of Spiritual Intoxication.
These films are tales of adventure told by the makers and riders with a twinkle of excitement in their eye and a soft spot in their soul; a timeless Volcom tradition carried on by the second and third generation of Creedlers in the films, to name just a few in the expansive Volcom library: Luminous Llama (by Jamie Heinrich), Escramble (by Ryan Thomas and Billy Anderson), 9191 and Mr. Plant (by Jake Price), and full circle again in the surf-skate-snow film True To This (by Mike Aho and Ryan Immegart).
Entering the fourth decade, the same adventurous, creative, communal magic is held close in the souls of the current-day Creedlers. It beats strong in their hearts like Wooly and Tucker’s founding chrysalis… a chrysalis of radiating Stone-lore… Stone-lore reminding us that endless possibility exists infinitely in the… CreedleCosm.
Directed and Edited by Seth Huot
Filmed by Skylar Brent, Seth Huot and Olivier Gittler
Visual Effects and Animations by Skylar Brent
Visual Art Concepts by Mike Rav
Executive Produced by Ryan Immegart, Liberated Brands
Additional Footage by Taylor Phillips, Dan Tyler, Scott Blum, Mike Rav, Kyle Schwartz, Jake Pollock, Jeff Holce, Justin Hostynek, David Jurusik
Sound Effects and Enginerring by Harry Hagan, Brandon Cocard, Mike Rav
Photography by Bob Plumb, Daniel Cabral, Dustin Lalik, Skylar Brent, Olivier Gittler, Seth Huot
Performance of “Aliens and Acid” by Reid Smith, Mike Rav, Andrew Aldridge, and Harry Hagan
Additional Title Art by Patrick Carrie
Ski Resort Locations Brighton Resort UT, Whitewater Ski Resort BC, Bear Mountain CA, Baldface Valhalla Lodge BC, Loon Mountain NH
Music Supervision by Kurt Midness
The Gray Goo – Spins and Shakes
The Gray Goo – Problem Child
Secret Sidewalk – DescramblerThe Diasonics – DeleriumThe Gray Goo – Cop Punk
Tour De Force – Tiger Style
Automatic – New Beginning
Archival Credits Footage Courtey of Veeco Productions – ‘The Garden’