Like European neighbours Nidecker, it took the best part of 60 years for Salomon to start developing a snowboard line, but as our Irish neighbours say: ‘Good things come to those who wait’.
With Daniel Frank and Michelle Tagart as their original R&D riders, Salomon got off to a flying start with their tech sandwiched snowboards and simple graphics. Thanks to a big European presence, riders like David Benedek were snapped up by the new brand with a little…je ne sais quoi.
These days Salomon have a tight team stretching across the 7 continents (well 5) and have a smorgasbord of different riders. Rail technicians like Jed Anderson, LNP, Bode Merrill, Chris Grenier and Desiree Melancon all lead the charge with a Salomon strapped to their feet; while riders like Brage Richenburg, Jamie Nicholls and Jenny Jones help to spearhead of the competition side of things.
A long time supporter of Robot Food films, Salomon were jointly responsible for epic releases alongside Mr Benedek – and projects like Afterbang, Lame, In Short and the iconic 91 Words For Snow wouldn’t have been possible without their support.
They also run alongside sister clothing brand Bonfire, and have been owned by the Amer Sports group since they were bought off Adidas in 2005.