Regis Rolland and APO Part Ways
APO Snow founder let go due to binding production disaster
Régis Rolland is the man hailed as bringing snowboarding to central Europe. An alpine ski racer until the age of 17, he quickly realised that turning quickly in-between gates whilst wearing lycra wasn’t really his thing and quickly became obsessed with the new fad that was snowboarding.
He announced his intention to make a mark of the snowboarding world when in 1983 he produced the first ever European snowboard film promoting Les Arcs, France called ‘Apocalypse Snow’. If you haven’t seen it, it’s a must watch. Imagine monoskiers-meets-French-James-Bond-chase kind of thing, and you’ve got an idea of how epic the intro is.
Unfortunately, despite the company enjoying the exposure that followed team rider Sage Kotsenburg’s Olympic win, the brand has since folded.
