Regis Rolland and APO Part Ways

Regis and APO split. Photo: Pj Rueda (@pjrueda) / Fluo Fun

Sad news today as we discovered that APO have parted ways with Regis Rolland, founder of the original brand Apocalypse in 1986 after the success of a trilogy of awesome skiing vs. snowboarding vs snow kayaking vs base jumping videos. In 1992 it became A Snowboards, before finally morphing into APO Snow in 2002.

According to French snowboard website Fluo Fun, Regis was actually fired by APO after a disaster with the manufacturers of their dual-entry binding: they have had to stop production and the loss in revenue has led them to let four members of staff go, including Mr Rolland.

This is after a summer where a significant portion of the European team has apparently been ‘trimmed’ – you can see from their website that the likes of Tyler Chorton and Gerome Mathieu no longer feature.

Retirement at 53 seems a little early. – Regis Rolland

Fortunately though, Regis himself seems to still have more to give, as he’s quoted on Fluo Fun (rough translation) “Retirement at 53 seems a little early.” Here’s us at WL hq hoping that we’ll see something more like the glory days of the Apocalypse movies coming back out of the French Alps: alpanism at its most awesome.


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