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Powder Faces by Matt Georges

FACES OF STOKE - AN ODE TO POWDER THROUGH PHOTOGRAPHS

Rene Schnoller. Photo: Matt Georges

In previous WL articles, we’ve offered up the theory that Albert Einstein would have loved snowboarding, and we stand by it. “Imagination is more important than knowledge,” he once wrote to a friend. And to a playful mind, riding a snowboard offers a wealth of possibilities. For the duration of your stay on the mountain, you’re back in the wilds – forced to act on impulse, instinct and, often, fear. With the cold, sharp air stinging our nostrils, we feel like Jack London’s dog Buck in The Call of the Wild, slowly feeling our way back to an earlier age. It feels good, it feels primal, and it’s no wonder that people will go to extraordinary lengths to get their wintry kicks, even if it means risking a relationship – or more often than not, bankruptcy.

Rene Schnoller front 1. Photo: Matt Georges

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