Not that it’s all fun and games, especially when you go out to test your mettle on the steeps. The more powder you ride, the more danger you’re in. I’ve personally seen the lightening cracks of an avalanche shoot out from my edge, and a more heart-stopping sight it is hard to imagine. But after successfully negotiating a tricky chute or cliff, there’s a feeling of euphoria that can’t be replicated. The so-called ‘natural high’, it reduces grown men to whooping and hollering – just read this month’s interview with Jeremy Jones for a classic example.

In the poker game of powder riding, then, every facet of human emotion can be found, from the sublimely ecstatic through to the horrific. Yet the best feeling of all – the very essence of its being – can be found in one move above all others. It is the Royal Flush of the mountain, and it’s something we’re never taught, we just instinctively know how to do.

I’m talking, of course, about spray.