It sounds like the stupidest suggestion ever doesn’t it? “For our next beer commercial, why don’t we take a Democrat-voting, environmental campaigning professional snowboarder and pair him with a rootin’-tootin’-hunting-shootin’-fishin’-type country music star?”
And yet instead of slapping their advertising manager, Coors decided to roll with it. The result is this – one of the strangest snowboarding adverts ever. If Jeremy Jones and country singer Jason Aldean are ACTUALLY big fans of each other, I’ll eat his cowboy hat.
