Marketing Mistake #1 – using ‘X’ when naming a sport does not make it cool. In fact, calling anything ‘Xtreme’ only has the opposite effect of reducing its fear-factor in the eyes of everyone aside from 12-year-old boys. Introducing the Xtreme Sled, a glorified toboggan with “the handling of a Porsche 911”. Apparently it’s best used on tarmac roads – with the obvious downside of inevitably ending up under tyres of the nearest car.
