A new homegrown brand has arrived. Introducing… bro! clothing. Founded by two British brothers (Nick & JJ Coates) with a background in the UK Snowboard and Wakeboard scenes, it’s a super low-key company with a friendly family vibe. As the boys put it in their press release:

We’ve noticed people putting a lot of pressure on themselves to stomp that latest trick, get sponsored and turn pro. Sure that’s all pretty rad… but for us it’s all about having fun, getting out there and shredding. So relax, grab your buddies, head down to your local shred spot, grab a few beers and enjoy yourself!

You can pick up the beanies at their excellently-named Brocery Store, so if that sounds like your bag, get involved, and (as they put it) “help spread the bro! love!”