19/02/2014 | by Sam McMahon
British-run brand Transform Gloves have never been ones to shy away from a bit of piss-take. With designs that include moustaches, and competitions that cite Charlie Sheen as an example, they’ve never shied away from winding people up.
So it’s perhaps unsurprising that they’re the brains behind this late release model – unveiled just in time for the Sochi Olympics, and aimed at helping shredders show that intolerance in snowboarding will not be err… tolerated.
In our humble opinion any act of protest – however tongue in cheek – is a step in the right direction.
Personally we think these are rad. Russia’s sweeping and (to our eyes at least) repressive laws against “homosexual propaganda” have been thrown under the spotlight in the build up to Sochi. Not least thanks to some of President Putin’s more bizarre proclamations…
And while we’d never suggest boycotting the games fully a la Steven Fry (asking riders to throw away years of preparation seems a bit extreme to us) in our humble opinion any act of protest – however tongue in cheek – is a step in the right direction. As one large supermarket chain is fond of reminding us, every little helps.
Plus of course there’s the fact that they look dope (reminiscent of Peter Line’s rainbow boards from back in the day) and whichever way you look at it, that slogan is cheeky as hell. Nice one Transform!
How to Get your hands on a pair!
Unfortunately these mitts are super limited edition (only 50 pairs will be made) but we’ve been given several pairs to give away to lucky readers. All you have to do to win is share the Facebook pic on your wall we post of these gloves before February 1st and tag Transform Gloves Facebook page.
As to whether any pros will feel bold enough to step on the podium wearing a pair of these in a Tommie Smith/John Carlos style… well, we’ll have to wait and see.