Last week we dropped a video on our Instagram showcasing a new binding from Nidecker. You guys went nuts for it. There were hundreds of curious comments across social media platforms with people expressing opinions and probing for answers, and like anything you put on the internet, there were a few mouth breathing trolls sweating profusely and throwing insults. To try and answer some of your questions and bring some much-needed transparency we reached out to the head honchos and some team riders at Nidecker HQ to get the scoop on what looks to be a brand-new, world-first in snowboarding.
So, what actually is it? It’s definitely worth watching the above video to get a grasp on the product, but essentially the Nidecker Supermatic is a binding that combines the easy accessibility of automated closure, the versatility of dual-entry and the broad appeal of universal compatibility. Nidecker highlights that their Supermatic is the only binding currently on the market that ticks all 3 of these boxes, a triple threat that intersects at the heart of the binding Venn Diagram.
“We had dreamt for a long time to find a solution which would allow the rider to get in and out of the binding fast, but with no compromise on the feeling of a two-strap binding – whilst remembering that we all have different feet and boot preferences, and that the bindings need to work in any conditions. We watched other companies come and go with new concepts and ideas, but we felt that there was always something missing in their propositions”, says Thierry Kunz, Nidecker’s Brand Manager.
” Every season we’re bombarded with PR for products that threaten to revolutionise the sport, blow your mind, or disrupt the very fabric of snowboarding”
The ramifications of a new speed entry binding are huge. Especially from a company that already owns a dominant market share of snowboarding. What’s next? Self lacing boots á la Marty McFly? Already been done bud, that small, independent brand Nike took the bull by the horns there. And then promptly left snowboarding…
Gamechanger is a term that gets bandied around a lot in most industries, and snowboarding is no exception. Every season we’re bombarded with PR for products that threaten to revolutionise the sport, blow your mind, or disrupt the very fabric of snowboarding. And to be honest, despite the hype, upon further inspection most of them are slightly under-inflated, leaving the whole affair to fall a bit flat.