[series align=’left’]Oakley was started in 1975 by Jim Jannard who started making motorbike grips. Jim soon went on to make motorcross goggles which would be a staple of the scene for years to come. Eventually Oakley moved into the snowboarding market in 1984.
The O Frame goggle was the result of years of work and it’s superior clarity and fit was what made the difference between some riders owning the mountain and others simply riding down it.
Oakley has over 600 patents and is continuously pushing the boundaries of vision. Oakley have a team who are also pushing boundaries. They’re Shaun White’s goggle of choice and other team riders include Terje, Danny Kass, Kazu Kokubo, Seb Toots, Torstein Horgmo, Jamie Anderson, Jenny Jones and the list goes on!
Their classic O logo is recognised as a true sign of top quality and high performance across the world and here’s a pub quiz fact for you; at the 2008 Olympics in Beijing, 88 Oakley athletes won medals.
Oakley’s recent innovations like the Pryzm lens has left retailers sold out all over Europe. We caught up with them at ISPO 2015 to see what they were going to set the market alight with this coming season.
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