The ISPO product train keeps a chugging, this time we stop at the humble home of Von Zipper Sunglasses at ISPO 2015. The sunglasses brand has gone from strength to strength in recent seasons – they’ve just added Halldor Helgason to their team and have burnt the midnight oil to design and create his own pro model this season.
The 3 founders cut their teeth at an unnamed sunglasses and goggles company before deciding to switch up the formula and the way that sunglass marketing was perceived by creating their own brand. And hey presto! VeeZee Inc was born.
They were so successful in their first year of trading that it took a mere 12 months for the gargantuan Billabong Inc to buy ‘em out for a major share in the newly founded company. With the cash injection that Billabong provided to the founders, enabled them to move out of their garage and truly focus on the product.
With their backgrounds coming from surfing, skating, BMX, snowboarding, MotoX and just generally being rad, it didn’t take long for their product line to take off and grace many a mountain, park and beach across the States and on our wee continent of Europe.
Check what their key lines are for 2015 2016 over the next few pages.
(Hit the left and right arrow keys to scroll through)