Norwegian snowboarder and Oakley team rider Ståle Sandbech had his hands full this season designing a collection that represents him to the very core. “Never grow up? I think it just fits snowboarding, it’s where we become kids again when we strap in. It takes away all the other worries, and things you may have on your mind, it becomes simple and fun.”
“It takes away all the other worries, and things you may have on your mind, it becomes simple and fun”
Oakley’s come a long way since its founder, James Jannard, first started the company in 1975 by selling motorcycle parts from the back of his car. Known for their high-quality products, the company’s fixation on innovation has paid off, as Oakley currently holds more than 850 patents, whilst having a snow team stacked with the who’s who of snowboarding.
Living up to their legacy, Oakley’s outerwear line too pushes the boundaries of innovation. Remember that Oakley jacket Ståle Sandbech was rocking back in the Olympics in 2018. Well after its success, Oakley thought they’d give the Norwegian wonderchild a go at designing his own entire collection.