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Why should scratching your goggle lens cost you a second mortgage? That was what Melon Optics founder James Pointer thought before you founded Melon Optics, a UK snowboard goggles and sunglasses brand that makes cheap and customisable eye wear.

He should know his stuff too – spending the winter months split between the Alps and Japan whilst going to Bali in the summer gives him ample opportunity to test out the Melon wares before they make it onto shelves. If you fancy something stylish but affordable to put oiver your face next winter, it’s definitely worth giving them a look.