- Price: £150
- Sizes: 4-13
- Flex: 5
They say: We gave JP creative control…
We say: …and he stuck a rasta three-stripe down the side. If you like your boots to come with an easy-going reggae vibe and a softish flex, then take a look at this. It’s not as tech as some boots, but for jibbers, park rats, casual cruisers and Bob Marley, it’s ideal.
- Building boards since: 2004
- HQ: Auburn, CA, USA
- History lesson: Founded by a crew of riders who “believe in quality first”, Academy has grown slowly overseas, but it rapidly became a household name in the states, with a team that featured the likes of Chad Otterstrom. Right from the beginning the idea has been to support the growth of ordinary riders alongside team shredders. For that reason (and also, probably because it fits neatly with their name) Academy give out a series of scholarships to talented snow lovers each year to help them through college. Nice guys then!
- Ridden by: Frat-boys on company scholarships, and US-based park rats who know their Tyler Flanagans from their Scotty Jameses.