They say: A pure feel-good fit. We say: This is only Bonfire’s second year of building boots, but their success means their line is expanding rapidly already. This mid-flexing boot is their all-round offering – soft enough for park-based frolics, but also just about stiff enough to hold it together in pow.
Building boards since: 2004
HQ: Auburn, CA, USA
History lesson: Founded by a crew of riders who “believe in quality first”, Academy has grown slowly overseas, but it rapidly became a household name in the states, with a team that featured the likes of Chad Otterstrom. Right from the beginning the idea has been to support the growth of ordinary riders alongside team shredders. For that reason (and also, probably because it fits neatly with their name) Academy give out a series of scholarships to talented snow lovers each year to help them through college. Nice guys then!
Ridden by: Frat-boys on company scholarships, and US-based park rats who know their Tyler Flanagans from their Scotty Jameses.
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