Contrary to what Coors Light portray in their latest TV ad, snowboarders don’t spend all their time outrunning massive (digital) avalanches. And although we all know that Jeremy Jones isn’t shy of a spot of product endorsement (Clif Bar anyone?), we still find this a little weird considering his rather serious eco-warrier approach to snowboarding. Not that we blame him for making a few quick bucks off a beverage that would taste like beer if it was about ten times stronger…
But seriously, how naff is this ad? Did the avalanche kindly pause while Jezza and his faceless buddy strapped in? And who the hell is Jason Aldean?
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