http://vimeo.com/16043220

It might only be October but up in Stockholm, Sweden, the snowboard season has already begun. The Frontline Rail Jam contest saw Halldor Helgason and Eiki Helgason put all that hilarious motivational coaching into practice, pitting themselves against a field of impressive jibbers. The video highights you’re watching here are the latest piece of smart PR for new Scandi headwear brand Hoppipolla, who gained our attention a few weeks ago with this impressive launch ad. Keep an eye out for the ugly-as-sin front board hand drag on 1:36…

Results

Overall winner: Eiki Helgason

Best trick (down rail) : Halldor Helgason, bs 360 fs 180 out

Best trick (double kink) : Gulli Gudmundsson, bs 180 to sw nosepress