Countdown of the Decade – Part Nine

The ninth part of our series showing the most influential video parts of the past decade takes us to 2008. That year, Red Bull and Quiksilver combined their impressive large budgets to back their biggest name rider in his quest to make the ultimate snowboard movie. The result was Travis Rice’s That’s It, That’s All. As the name of the film suggests, Travis and his crew at Brain Farm productions set out to make the snowboard movie to end all snowboard movies – it was to be bigger in scale, scope and imagination than anything that had gone before it.

From the epic shots of powder riding in Alaska to using helicopters to film helicopters in New Zealand, no expense was spared in the making of this movie. And the final result did not disappoint. Because, while it was funded by serious ammounts of corporate cash, That’s It, That’s All also managed to be an impressively personal film, documenting Travis’ vision of snowboarding as it should be. Travis not only threw down groundbreaking tricks himself, but also persuaded many of the biggest name riders in the world – including Terje and Jackson hole legend Brian Iguchi – to film with him. This made for some of the sickest, most soulful riding footage ever seen. Following in the tradition of Romain de Marchi’s part in Vivid, or Travis and Romain’s joint sessioning of Chad’s Gap in Pop, this film helped push the boundaries of what was possible on a snowboard.

While snowboard movies will continue to be made, it will be a while before we see anything as extravagant or epic as this again. It’s hard to pick a standout section from this film, so we’ve just plumped for showing you the teaser – and if you haven’t seen the full thing, go out and get yourself a copy. Trust us, watching it is more exciting than almost any party you could be going to tonight…

Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.