Unless you spent the last two weeks taking a social media detox, you cannot have missed what went down in Crans Montana at Monster Hell Week. Helicopters, tattoos, highly questionable haircuts and – of course – insane riding, a combination that could only be accomplished by the Monster snowboard family. But what was the whole idea behind it?
“We wanted to do an event for the riders,” Austin, Monster Global Snowboard Team Manager, tells us. “Especially with an Olympic year and Covid, half of the guys haven’t seen each other for three years and then the contest season is so heavy that they cram the whole schedule, and I just thought I want to give back to the riders. So, then we kind of created this fraternity-like event, Hell Week, to give everyone crew vibes and to bunk up. It’s been a good week for the riders to have fun and send it on the mountain, off the mountain, and go out the season with a good vibe. The team is like one big family.”
“It’s been a good week for the riders to have fun and send it on the mountain, off the mountain, and go out the season with a good vibe”
You can’t choose your family, but you can choose your teammates. Austin explains, “We kind of hire some of these guys through our other athletes. It’s a whole vibe check”. Thomas, European DM for snowboard and skate, continues, “I think that is definitely one of the outstanding things of the monster snowboard team because it’s an actual real family.”