In a world obsessed with throwaway culture and fast fashion, isn’t it time we start taking things a little slower? Patagonia are hitting the road again with their specifically-tailored-tailors-trailer for the Worn Wear Tour 2020 in a bid to slow down your cycle.
“This season… let’s all become radical environmentalists. This sounds like a big leap — but it’s not. All you need is a sewing kit and a set of repair instructions.”- Rose Marcario, CEO, Patagonia Inc.
Patagonia are here to give a new lease of life to your clothing by repairing your garments and offering tips and tricks for DIY repair and care. Think sewing is for squares? Think again buster, these repair ninjas will do rectangles, circles, triangles- even dodecahedrons if you ask nicely. It doesn’t even have to be Patagonia clothing; all brands are welcome in the repair shack.
On this Tour-de-Tear they’ll be making stops across France, Switzerland, Austria, Germany and Italy throughout the winter and offering free repairs, good vibes, and hot chocolate on a first-come, first-served basis. For details on all the stops head over to the Worn Wear Webpage. Even if you hate the planet and don’t care about lowering your footprint, if nothing else, this will turn your used item of mass produced clothing into a truly one-of-a-kind piece.
“This will turn your used item of clothing into a truly one-of-a-kind piece”
Patagonia Ambassador Nicholas Wolken is an advocate for the initiative “I got this pair of PowSlayer pants around 2016 / 17 and they have been my favourite ones to date. I love these bibs and black just matches anything, so they have been a true companion on many trips. They have really saved my ass on cold, deep or wet days.”
“Besides some tears in the lower leg from stumbling over my crampons, the pants are still in mint condition. A few sticky patches did the job on the tears and they are better than new, reminding me of what we have been through together. I am sure they have more seasons and adventures in them.”
“Over 100,000 items of clothing were repaired last year across the world, and they’re hoping for more each season”
Sustainable consumerism isn’t just a greenwashing buzzword anymore; it’s a necessity and Patagonia are leading the charge. Over 100,000 items of clothing were repaired last year across the world, and they’re hoping for more each season. The Hahnenkahmm is fast, Usain Bolt is fast, the Large Hadron Collider is really fast, but your fashion cycles shouldn’t be. Wear It, Tear It, Repair It.