In the age of unlimited content at the click of a button, global sales and superhuman spectacles of athletic performance on every refresh of your social media feed, it’s often hard to see past the faceless identity of a brand. It’s perhaps never truer in the case of snowboarding behemoth Burton. We’ve become so familiar with the Big B’s success and dominance in the industry that it’s easy to overlook the man who made it all possible in the first place.
“It’s a deep dive into the history of snowboarding combined with personal interviews with members of Jake’s family and friends”
Jake Burton Carpenter was a pioneer and a businessman, and arguably the ‘Godfather’ of snowboarding, helping shape it into the sport it is today. But, beyond that, he was a husband, a father, a friend, and an obsessive snowboarder, loved by many.
Dear Rider is an intimate and revealing documentary on who Jake really was. It’s a deep dive into the history of snowboarding combined with personal interviews with members of Jake’s family and friends, and with some pretty personal and, at times, even critical observations from those who knew Jake best. Dear Rider pays homage to Burton in an honest, moving and powerful film.
We sat down with George Burton (Jake’s oldest son and executive producer of the film), Emmy®-winning director Fernando Villena and producer Ben Bryan to hear the real journey behind the film.