A long time ago, in a galaxy far, far away, Beyond Medals OG’s Kevin Backstrom and Tor Lundstrom were served with an official cease and desist letter from the International Olympic Committee after producing a run of apparel that ‘drew inspiration’ from their famous 5-ring logo. As Kevin says, “We had to send everything that we had left to this place where they decided they could destroy the products.”
(Side note: If I were ever to be served, I know for a fact it would be from Madonna’s legal team demanding I stop butchering her seminal hit ‘Like A Prayer’ at every karaoke night I stumble upon.)
In the midst of a season in which the mainstream media has decided to pay attention to snowboarding (happens every four years, weirdly…), Cease and Desist, and more broadly, the Beyond Medals crew are the perfect antidote for FIS-sanctioned ‘fun’. We’ve written down a very rough road map, if you’d like to instigate your own counter-culture coup…
Step 1: get kicked off the Swedish National Snowboard Team, Step 2: start Beyond Medals, Step 3: begin making content, create a community and kickstart a cultural revolution that reminds people why they fell in love with the sport in the first place, Step 4: release a banger movie in an Olympic year that captures hearts and minds. It’s brilliant. It may not have started life as a dastardly plan, but it’s the ultimate middle finger to stuffy skier-led snowboard organisations and proof that the snowboarding landscape is itching to get back to its anti-establishment roots.
Since the early series days, Beyond Medals has been injecting fun back into snowboarding in a style that’s reminiscent of early Horgasm and Robot Food flicks. The Casino intro was truly inspired, but somehow they’ve topped it here. Their greatest work to date, paying homage to the greatest fantasy series to exist, just feels right. Our boy Santa has come through and delivered the ideal early Christmas gift with Cease and Desist. Has technology advanced to the point where we can frame this movie? Kick that old girl Mona Lisa out of the Louvre and hang this piece of art in pride of place instead? If not, can someone reading this who has more than my third-grade grasp of computers work on getting that going, please?
Sometime between our third and fourth rewatch, we decided we needed to know a bit more about what went into the creation of Cease and Desist, so we went straight to the source- the crew behind it.
“Jarssi’s clip of Sebbe bonking an entire pillow off a tree has gotta be one of my favourites”