Culture

Beyond Medals | Cease and Desist Interview

Behind the scenes as the Beyond Medals crew go buckwild in the backcountry and beyond

A long time ago, in a galaxy far, far away, Beyond Medals OG’s Kevin Backstrom and Tor Lundstrom were served with an official cease and desist letter from the International Olympic Committee after producing a run of apparel that ‘drew inspiration’ from their famous 5-ring logo. As Kevin says, “We had to send everything that we had left to this place where they decided they could destroy the products.”

(Side note: If I were ever to be served, I know for a fact it would be from Madonna’s legal team demanding I stop butchering her seminal hit ‘Like A Prayer’ at every karaoke night I stumble upon.)

In the midst of a season in which the mainstream media has decided to pay attention to snowboarding (happens every four years, weirdly…), Cease and Desist, and more broadly, the Beyond Medals crew are the perfect antidote for FIS-sanctioned ‘fun’. We’ve written down a very rough road map, if you’d like to instigate your own counter-culture coup…

Step 1: get kicked off the Swedish National Snowboard Team, Step 2: start Beyond Medals, Step 3: begin making content, create a community and kickstart a cultural revolution that reminds people why they fell in love with the sport in the first place, Step 4: release a banger movie in an Olympic year that captures hearts and minds. It’s brilliant. It may not have started life as a dastardly plan, but it’s the ultimate middle finger to stuffy skier-led snowboard organisations and proof that the snowboarding landscape is itching to get back to its anti-establishment roots.

Since the early series days, Beyond Medals has been injecting fun back into snowboarding in a style that’s reminiscent of early Horgasm and Robot Food flicks. The Casino intro was truly inspired, but somehow they’ve topped it here. Their greatest work to date, paying homage to the greatest fantasy series to exist, just feels right. Our boy Santa has come through and delivered the ideal early Christmas gift with Cease and Desist. Has technology advanced to the point where we can frame this movie? Kick that old girl Mona Lisa out of the Louvre and hang this piece of art in pride of place instead? If not, can someone reading this who has more than my third-grade grasp of computers work on getting that going, please?

Sometime between our third and fourth rewatch, we decided we needed to know a bit more about what went into the creation of Cease and Desist, so we went straight to the source- the crew behind it.

“Jarssi’s clip of Sebbe bonking an entire pillow off a tree has gotta be one of my favourites”

If you had to submit a plot synopsis for Cease and Desist, what would it say?

Jarssi: “The film follows the Beyond Medals crew as they search for the world’s best snow, where unforgettable moments, friendship, and a strong sense of brotherhood define the ride.”

G.Funck: “Beyond Medals hires award-winning snowboard director Anton Kiiski for the season, and after tough negotiations, they set course for the mountains of Japan & North America. After months of fighting the elements, they finally conquer it all. The gang goes home to Laax for celebrations with all the homies.”

Cease and Desist is packed with back-to-back bangers, but do you have any personal standout clips from the movie?

G.Funck: “That’s a tough one, there are so many bangers, both filming and riding-wise. Jarssi’s clip of Sebbe bonking an entire pillow off a tree has gotta be one of my favourites though.”

 

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If you had to sum up being on the road with the BM crew in 5 words, what would you say?
Lolo: “The best people I know”

“2 cop cars came in hot. They took all 8 of us into the police station for hours.”

Are there any older films you were into growing up that influenced the direction you head in with your filming now?

Jarssi: “My all-time favourite snowboarding movie is Subjekt Hakånsen, and then the modern time movie Beacon by Louif Paradis and Hayden Renz. Those have definitely been a huge inspiration for how I want to capture snowboarding, and especially why I also love to work with 16mm film.”

The Beyond Medals crew have become iconic for style both on and off their boards. What sets them apart from the crowd in your mind?

G.Funck: “Everyone is just keeping it real! Doing their own thing but together. It’s a friend group first and brand second. Style & vision over spins & wins. All-in or nothing mentality in everything.”

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Japan’s obviously the mecca for riding powder, but you also throw down in the streets. Did you manage to snag any urban spots while you were away?

Lolo: “So I rode down this dreamy roof my second day there, but could only try once before 2 cop cars came in hot. They took all 8 of us into the police station for hours. Pretty unnecessary since I was the only one who trespassed and climbed on the roof (sorry again, boys). Long story short, I realised very quickly this was not a street trip.”

The crew has a reputation for having a good, old-fashioned ‘work hard, play hard’ attitude. Who would you say plays the hardest once they bag their clips?

Jarssi: “I think we all like to have a good time along the way.”

Lolo: “Kinda depends on the day”

A finished product never reflects all the challenges that go on behind the scenes. Did you guys go up against any difficulties during filming?

G: Funck: “Lack of snow, of course, was a huge challenge; also, not being able to film in Europe was a bummer. Communicating with the Japanese hospital was also a bit challenging.”

“It was pretty damn funny after we got released from the second police station”

When you’re going that hard, there are bound to be some hefty bails. Who takes the crown for the gnarliest slam?

Lolo: “Ulrik, hands down. It was just one, but it was not good. He’s okay now, though, because he’s a champion.”

G.Funck: “Ulrik for sure took the hardest hit. Hence, the Japanese hospital.

Any funny moments from filming you can share?

Lolo: “It was pretty damn funny after we got released from the second police station we had to go to. During it, not so funny.”

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Any moments that really stood out to you during the filming process?

Jarssi: “I really enjoyed pointing my camera at all of them, but I loved being in Japan and filming over there. It’s so magical and peaceful every time there, and the footage just looks beautiful instantly. So I would say those Japan clips.”

Finally, let’s talk Beyond Medals Park Pants– how baggy is too baggy, or is it the bigger the better?

Lolo: “Some of the kids these days definitely go a lil’ overboard with the baggy stee in my opinion. But the Park Pants are perfect, I just don’t go bigger than a medium, or I’m swimmin’.”

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