Whitelines Snowboarding

Smith have been making authentic, innovative eyewear products for over forty years. Their goggles and sunglasses are for any fresh-air addicts who push their limits and their equipment on a daily basis.

Smith started with the mission of making creative, authentic gear that would last. By paying close attention to performance and style, Smith have become a market leader in the snowboarding goggle market.

Based in Sun Valley, Idaho, Smith created the first goggle featuring a sealed thermal lens and breathable vent foam back in 1965. They were founded by Dr Bob Smith who would make goggles using dental tools from his day job and these early prototype goggles were often traded for free lift passes. Eventually manufacturing got serious and Smith grew into the company that we now know. Today, Smith is known for its wide range of sunglasses, snow and motorsports goggles and snowboarding helmets. Their kit comes in a variety of shapes, sizes and designs to suit all kinds of snowboarder.

Excellence is the name of the Smith game and this is reflected in everything Smith do, from their goggles to their team riders. On the team sheet Smith have Scott Stevens hammering it out in the streets, Eric Willet and Scotty Lago representing at international competitions, and Xavier De La Rue slashing windlips in the backcountry. The diversity of the team means that Smiths gear gets tested out in all conditions and is up to facing any challenge you might face on the mountain. Their slogan is “We Make The Great Days Better”.