Whitelines Snowboarding

If imitation is the nicest form of flattery then Oakley is getting a lot of love. The action sports brand is a true pioneer in the world of snowboarding goggles and sunglasses.

Oakley was started in 1975 by Jim Jannard who started making motorbike grips. Jim soon went on to make motorcross goggles which would be a staple of the scene for years to come. Eventually Oakley moved into the snowboarding market in 1984. The O Frame goggle was the result of years of work and it’s superior clarity and fit was what made the difference between some riders owning the mountain and others simply riding down it.

Years down the line, the A Frame became the goggle of choice for Shaun White and Travis Rice and Oakley is leading the way for eyewear innovation. The A Frame was a revolution at the time as it was the first optically correct lens to be used in a snowboard goggle and it’s still one of Oakley’s most popular products.

Oakley has over 600 patents and is continuously pushing the boundaries of vision. Oakley have a team who are also pushing boundaries. They’re Shaun White’s goggle of choice and other team riders include Terje, Danny Kass, Kazu Kokubo, Seb Toots, Torstein Horgmo, Jamie Anderson, Jenny Jones and the list goes on! it’s classic O logo is recognised as a true sign of top quality and high performance across the world and here’s a pub quiz fact for you; at the 2008 Olympics in Beijing, 88 Oakley athletes won medals.