Starting off as an cutting edge, independent binding producer, Flux have gone on a flurry in recent years snapping up some of the heaviest hitters across the globe and making sure that they’re strapped in securely for the ride.
Flux have made a big push in the last few years to break into the international mainstream market with new distributor deals and a marketing re-haul. Based out of Tokyo, they use some of the newest and most innovative materials to create bindings with a warranty replacement rate of under 0.5%.
Their goal in the design of the bindings is to get the feeling of snow sliding as relaxed and responsive as surfing and snowboarding. Pretty interesting that a binding company are trying to develop a product that makes it feel like the product isn’t there…a bit like the inception of the snowboard world isn’t it?!
With a team as diverse as Bristol Zoo, Flux have urban wizards and big booter specialists on their team. The infamous rail technician Scotty Vine has been repping Flux for a few seasons now and ginger haired non-Shaun White impersonator Eric Willet has been stomping his way to podiums with Flux keeping his ankles in check for 5 seasons.
With 3 exclusive patents to their name, it’s only a matter of time before Flux sweep through the European market and take the Alps by storm.