Burton Snowboards today announced that Brad Kremer will head up the company’s cinematography division where he will direct and produce all Burton films, commercials and blogs, as well as manage its film crews worldwide. Moving forward, Burton team riders will focus exclusively on Burton film projects under Brad’s direction.

“Brad is, without a doubt, one of the most highly regarded and influential snowboard movie filmers/directors in the industry,” says Mike Nusenow, Senior VP of Global Marketing for Burton. “He will play a crucial role in our media efforts in the years to come.”

Brad most recently headed up creative efforts at Mack Dawg Productions and is regarded as a pioneer and innovator in the snowboarding industry. He is also the winner of four of the snowboarding industry’s Movie of the Year titles and has directed and edited eight feature-length snowboarding films. In addition, he has co-directed or led 11 films over the past 14 years, including the highly acclaimed Follow Me Around, Double Decade and Picture This.

“It has always been a dream of mine to work for Burton,” says Brad. “I am honored to be a part of such an amazing team and I am looking forward to redefining snowboard media with Burton.”