The Riders Lounge, UK distributors for Coal headwear, Capita snowboards, Deeluxe boots, Holden clothing and Union bindings have announced that they are partnering with Ashbury eyewear from the 2012/13 season onwards.
Nima Jalali, of Ashbury, said: “We are very excited about our new partnership with the Riders Lounge, they have a lot of experience and completely understand our brand, they are in snowboarding for the right reasons – by snowboarders for snowboarders!”
Ashbury Eyewear was launched in 2007 in Los Angeles and boasts a team that includes Jed Anderson, LNP and Joey Sexton
