Everyone reckons that their mate is the best snowboarder going, the one who deserves all the coverage and accolades, so we decided to let those same folk have a go at explaining exactly why their hometown hero is the most deserving-est. Introducing: Props.
As part of our #RustyTakeover week with the Rusty Toothbrush crew we got some of their nearest and dearest to sit down and bash out why this band of misfits, snowboard gypsies and ragamuffins are held in such high regard by both those that know them personally and the snowboard community at large.
Introducing: Props
Jon Demortier
Team manager at DC Snowboarding
A couple of years back, at “Enjoy the Glacier” in Les 2 Alpes, France, I heard from a contact that there was an Aussie DC rider there for the weekend. That same day, I met up with Alex Stewart, turned out it was even worse than I had been told… He was a Kiwi! After an entire conversation with him, I left realizing I hadn’t understood half of what he had told me. Something about “yarns”, “frothers”, and “vegemite”. Go figure.
So who was this Alex, and his homies, Brad and Frau? One was a snowboarder that had been seasoning back to back to back to back (linking summers and winters together in both hemispheres). The second was an engineer formerly working on superyachts across the world that had made a drastic change of lifestyle, and the third was a mustached madman that seemed to have a knack for all things digital. What brought them together was the shared love for good times, good friends, and snowboarding.
With good vibes from the beginning, we started discussing new projects for that winter. They were overly stoked about any potential opportunity, and always approached projects with their unique, fun, sometimes wacky, yet professional vision. It was dope to see, from the brand end of the deal.
With an overabundance of images and edits dropping online constantly throughout the year, the Rusty Toothbrush boys always find an edge to keep things interesting. They keep the fun in snowboarding, never taking things too seriously. That’s really what it’s all about. When a RTB edit is about to drop, you know you’re always in for a treat.
Note to RTB: You boys owe me a beer for making it seem like you guys kill it, for the sake of this article…
Cheers homies!
