Though fifteen seconds doesn’t sound like a lot, used right it’s just enough time to tell a story or get a point across. If editing multiple clips then fast-cut the hell out of them, you don’t really even need to bother with take-offs and run-outs.

Got a slo-mo setting on your phone? With the right trick at the right spot it’ll look amazing! You may have noticed that if you import a slow-mo video into Instagram from your iPhone 5s, it only plays back at normal speed; use an app like SlowmoShare to process it first and bob’s your uncle.

Lastly, if you want to retain the original landscape format (as in the Instagram video above) then you can download a video version of the SquareReady app.

Happy gramming!