Playing The Odds
Playing The Odds
Metrics: the death of creativity or a handy guide to playing the game right? If getting followers and likes is what you’re all about (and if it is, get some advice from the masters) then you’ll definitely want to take note of a few stats. Just remember that if everyone follows metrics to their logical conclusion we’ll all end up posting the same cat meme daily at 8.21pm.
To the uninitiated, metrics are simply data collected by apps and websites that can show users what’s popular, and therefore what they should post more (or less) of. Scary, but it also throws up some interesting facts. For instance, did you know that #nofilter is the most widely used ‘filter’, but that photos that use Mayfair gets more likes and comments than the rest? People are also more likely to watch and like videos in the evening, and the most pictures get posted on Thursdays. If you want to get big in the Insta-world it’s facts like these that you should know.
For the record, here’s a list of the most popular Instagram filters, in order of interactions (likes/comments) they generate.
1. Mayfair
2. #nofilter
3. Inkwell
4. Walden
5. Amaro
6. Lo-Fi
7. Valencia
8. Hefe
9. Hudson
10. X-Pro II
11. Kelvin
12. Rise
13. Sutro
14. Nashville
15. Willow
16. Sierra
17. Earlybird
18. 1977
19. Brannan
20. Toaster
We couldn’t find any stats on the five recently-added filters (Aden, Perpetua, Crema, Ludwig and Slumber). Oh well, we’re sure human kind will survive.