Oh dear. If you thought Nintendo commercials couldn’t get much worse than the Redknapps playing happy families, then think again. Just yesterday we were writing a rundown of the naffest endorsement deals in snowboard history. If we’d have seen this it would have shot straight into our top 10.
Jamie, Jamie, Jamie, what were you thinking? All we can say is we hope the money was decent, because this has to be the most cringeworthy advert involving snowboarding we’ve ever seen. Here’s why:
1. It starts off badly
Jamie Anderson begins by introducing herself at a speed a two-year-old would consider patronising. But it’s when the action stops and the acting begins that things get truly terrible…
2. It gets worse
By the time the single terrible “joke” has been revealed (it was Mario and Sonic on the other end of the phone! She’s gonna play Mario and Sonic with the actual Mario and Sonic!) you’ll already be wondering how much more you can take. Incredibly, the advert then continues for nearly two minutes!
3. SHE’S CLEARLY NOT LOVING IT
We gotta hand it to her, Jamie’s ability to maintain a fixed grin while jostling with two outsized mascots on her sofa is impressive. But take a closer look at her eyes (if you haven’t already stabbed your own out in disgust) and you’ll realise she’s dying inside.
4. IT DOESN’t Have to be this way
We get that sponsorship helps snowboarders do rad stuff, and in an Olympic year it is is likely to come from some unusual quarters. But seriously, does it have to be this naff? “Now that I’m done playing in your universe…” I mean who scripts this shit?!? It’s testament to her impressive professionalism that she manages to get through all her lines without cracking up. Or breaking down in tears.
Honestly, we’d have thought that pro snowboarders at her level (she’s the favourite for Olympic gold ffs!) wouldn’t have to get mired in this sort of cheese. Poor Jamie. The only time we’ve seen her look less comfortable was when a pissed-up Peter Line invited her for a cosy fireside chat…