http://mpora.com/videos/402R9vgDm Obviously totally un-phased by the hordes of people who will inevitably point their fingers and scream “SELL-OUT!” at him, the medal-winning ginger wonder has signed himself up for an American Express commercial (which you can see the final version of here). Below, we have a lovely little behind the scenes edit in which he shows you how the film was made, strums a little guitar, and explains why he thinks “it’s cool that American Express picked me.” Which obviously has nothing to do with the money they’re paying him…

Sorry, no, that makes us sound like complete haters, which we’re totally not. For one, in terms of both talent and public profile, he’s up there in the same league as Tiger Woods these days. Only arguably Shaun White is better loved – probably because he’s yet to have been busted going balls-deep in anything other than fresh pow. And secondly, how impressive is it that he can boost those tricks out of the pipe and off the kickers with perfect style, seemingly on demand? Could anyone else throw a back rodeo 7 that smooth whenever the director said “action”? Thirdly, you’ve gotta ask yourself, if you were in Shaun’s position, and Am Ex were offering to open up their wallet… would you?