British brand Love Inc (makers of the inimitable “Skiing is a Bit Shit” t-shirt) have hit us up to let us know about the latest addition to their range, a pair of gloves.

Called the “G-Love”, they are full leather and insulated, with a comfy fleece-lined inner and little touches like wrist-leashes and a velcro cuff to make them more comfortable.

What makes the guys at Love Inc. most proud of their new product however is the way in which the gloves were designed with the help not just of their team, but of their online fans. As James the company founder told us: “The floor was thrown open and people were asked what they hated or loved most about their snowboard gloves. Taking all the comments and feed back on board (as well as adding some of their own ideas) we made what we believe to be the most comprehensive full leather glove for the price.”

Not only that, but there’s a QR code on the packaging of each glove so that owners can send comment or feedback directly to the guys at Love Inc. so that next season’s model will be even better.

Sound good? Well get yourself over to loveincsnowboardcompany.com and grab yourself a pair.