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Nicolas Müller launches new signature Nike boot with weird advert

13:41 10th January 2012 by Ed Blomfield @edblomfield
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You don’t really need to know much more than that headline really. Swiss soul surfer Nicolas Müller is following in the footsteps of his Nike Snowboarding team-mates Gigi Rüf and Danny Kass with the launch of a new boot, dubbed the ‘Quickstrike’. And like the surreal videos that accompanied Gigi and Danny’s models, this one is downright weird, blending chickens with pipe-side apes in a dream sequence that seems partly inspired by 2001: A Space Odyssey. Yeah, like I say, weird! Still, it’s always nice to watch Nico ride, he really does have a style like no one else – keep an eye out for our interview with him in WL101, dropping in a week or two. Oh and if you’re interested in getting your hands on the new boots then apparently there are only 1000 worldwide, of which a few will be landing in Oxford’s SS20.

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